Friday, October 30, 2009

Wolf T-shirt

Since starting school in August, we have done a number of cases related to shirts. First, there was George's T-shirts, which introduced us to the magic of Crystal Ball and the Flaw of Averages. Then, just this week, we tried to figure out whether it would be more cost effective and operationally appropriate to outsource Surfing Santa shirts from Hong Kong.

After doing several weeks of Management Communications classes with presentations on, I was introduced to yet another great t-shirt story: the story of the 3 wolf t-shirt.

Apparently the 3-wolf t-shirt was not a popular seller until one day, when someone decided to write a review on his experiences with the shirt. Since then, there have been over a thousand reviews added, and the t-shirt has spiked in popularity. Rather than telling you the rest of the story, you can just read it here.

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